AI Prompts for Real Estate

Copy-paste AI prompts for real estate agents, property listings, client emails, market reports, social media, and follow-ups.

Who These Prompts Are For

Real estate agents, brokers, property managers, and real estate marketers.

How to Use These Prompts

Copy any prompt and paste it into ChatGPT, Claude, or another AI tool. Replace the brackets [ ] with your specific details.

Property Listing Prompts

MLS listing description:

Write an MLS property listing description.
Property type: [house / condo / townhouse / land]
Bedrooms/bathrooms: [X bed / X bath]
Square footage: [X sq ft]
Key features: [list 6-8 features]
Location highlights: [neighborhood, proximity to schools/transit/amenities]
Target buyer: [families / investors / first-time buyers / luxury buyers]
Tone: compelling and specific. Highlight lifestyle, not just specs.
Length: 150-200 words.

Luxury property listing:

Write a luxury property listing description for:
Property: [brief description]
Key features: [list premium features]
Location: [neighborhood and highlights]
Price range: [if appropriate to mention]
Tone: elevated and aspirational. Speak to lifestyle and exclusivity.
Under 200 words.

Social media property post:

Write an Instagram/Facebook post for a new property listing.
Property: [brief description]
Key selling points: [3-4 highlights]
Price: [if sharing publicly]
CTA: [schedule a showing / DM for info / link in bio]
Include 5 relevant hashtags.
Keep it under 150 words.

Client Communication Prompts

Buyer follow-up after showing:

Write a follow-up email after showing a property to a buyer client.
Property shown: [brief description]
Their reaction: [positive / neutral / some concerns]
Next step: [what you want to happen next]
Tone: helpful and low-pressure. Under 150 words.

Seller market update:

Write a market update email to a seller client.
Their property: [brief description]
Current market conditions: [describe briefly]
Recent comparable sales: [if sharing]
Your recommendation: [price adjustment / strategy change / stay the course]
Tone: confident and advisory. Under 200 words.

New listing alert to buyer leads:

Write a new listing alert email to buyer leads.
Property: [brief description]
Why it matches their criteria: [describe]
Key highlights: [3 main selling points]
Urgency (if genuine): [market conditions]
CTA: [schedule a showing / call to discuss]
Under 150 words.

Prospecting Prompts

Just sold announcement:

Write a just sold postcard/email for the neighborhood around a property I just sold.
Property sold: [brief description: general, not full address]
Market context: [how quickly it sold, if above/at asking]
CTA: curious what your home is worth? / thinking of selling?
Tone: confident but not boastful. Under 150 words.

FSBO outreach:

Write a letter/email to a For Sale By Owner homeowner.
What I want to offer: [market expertise / wider buyer network / faster sale]
Tone: respectful of their choice, not dismissive of FSBO.
Goal: start a conversation, not push for an immediate listing agreement.
Under 200 words.

Expired listing outreach:

Write an outreach message to the owner of an expired listing.
Their situation: [property didn't sell, likely frustrated]
What I'd do differently: [fresh marketing, pricing strategy, network]
Tone: empathetic and confident, not critical of the previous agent.
Under 150 words.

Market Report Prompts

Neighborhood market update:

Write a monthly market update for [neighborhood/area].
Data to include (I'll verify accuracy):
- Average days on market: [X]
- Median sale price: [X] (up/down X% vs last month)
- Homes sold this month: [X]
- Inventory: [buyer's / seller's / balanced market]
Audience: homeowners and buyers in the area.
Tone: informative and expert. Under 300 words.

Quarterly market report intro:

Write the opening section of a quarterly real estate market report for [area].
Market conditions: [describe briefly]
Key trend: [the most important thing buyers/sellers need to know]
Audience: current and prospective clients
Tone: authoritative and clear. 2-3 paragraphs.